Another important part of wheeling and dealing is the pure and simple negotiating a deal. Several factors come into play here. First of all, you have to know what a player is actually worth. I’m not talking about the value displayed in-game, I’m talking about actual value in terms of the market. Is this is one-of-a-kind type of player, unique to this generation, is this a wonderkid with the potential to be the next Messi or is this a run-of-the-mill type of player?
I’m going to use a prime example of the last category here, seeing as you won’t be likely to sell the first two types of players. Say hello to Japanese wing-back Shinpei Mizunaga.
Mizunaga is an average wing-back. Decent and solid, but nothing spectacular. There are probably dozens of players like him out there, but Mizunaga is one of the few who is now for sale. Whilst he is not transfer listed, he has been placed in the reserve squad, signaling to AI clubs my willingness to sell. I hardly ever transfer list players, as that tends to attract ludicrously low offers.
In terms of value, I’d like to get between 6 and 7.5 million for the lad. That is more than what FM says he is actually worth, but I see a player almost in his prime, with good enough attributes for most top division sides in Europe, low wages, a senior international for his country and the added bonus of extra merchandising revenue from Japan.
With a 15k a week wage, Mizunaga has costed me at least 780k so far, not taking bonuses into account. If I add that sum on top of his market value of 5.25 million, I’m at the 6 million minimum I want for Mizunaga. The lad came in for free, so I don’t have to throw a transfer sum into the equation.
We know what we want, now it’s time to see who wants Mizunaga. When negotiating, it’s also important to see who is offering. Bigger sides are more likely to overpay, clubs from specific nations are more likely to spend big as well. For example, when teams from the Ukraine, Cyprus, Turkey or Greece come knocking, feel free to overcharge a lot more.
This time, it’s Vitesse offering us a deal. Despite being a top Dutch side, they don’t have millions to spend and they want to make a good deal, for them anyway. Quite frankly, I am insulted they are even trying this shit with me. At 2.7 million with no installments or clauses, they are having a piss…
Naturally, I am not going to accept such a low-ball offer. I’m going to show them how much I want. I’m going to counter with a high-end bid of 7.5 million. Vitesse are not likely to accept this, but when negotiating, it’s always a give-and-take approach that pays off. Vitesse raise their bid, I lower my demands until we meet somewhere in the middle.
Vitesse immediately decided to raise their bid. We’re still a long way off what I want for him, but we’re also in the initial stages of the negotiations. Things aren’t looking very bright at the moment, but should the negotiations cave, it does send a signal to other clubs we’re not selling for pea-nuts.
As I mentioned earlier, I am working towards reaching a sort of middle ground. They raised their bid, I lower mine. When asking 7 million, I’m still comfortably in the high end of what I actually want. I can slash half a million to make them more committed to these negotiations.
Vitesse have again raised their bid. We are now at almost a million more than their initial bid. Still a long way off what we actually want, but we’re getting there, slow and steady.
I decided to negotiate again. I kept in the installments for fun.
Vitesse are getting desperate with their next counter-offer, as they are slapping more and more clauses onto their bid. The negotiations are reaching their final stages and I have a bad feeling about the outcome.
I lower my asking price some more.
The next offer is probably the best Vitesse can do, considering all the clauses they have slapped on. They are still a million shy of what I want for this guy, so either I take the million “loss” or I wait for another buyer.
At this point, I decided to check my options. If Vitesse had been the only interested party, I would have probably sold him. It’s still a very decent profit, but as it stands, Lille are also interested and French sides have some more spending money.
I once again go for a high-end counter-bid.
Vitesse are most likely to reject it, which is what happens.
Even when these negotiations broke down in the end, it does show you how to raise the offers on your average players considerably. I could have taken their final offer and not been far off the value FM gives him.
The same concept also applies to big name players, or as I mentioned earlier, the arrived stars, the crème de la crème, the players you don’t actually have to sell. In terms of Pozzo’s Udinese, the Alexis Sanchez’ of the world. They are likely to attract big name clubs and you can make a killing here.
The guy in my example above is an Egyptian international, 23 years old, almost on top of his game and definitely a top player for his position. When a player attracts the attention of clubs like Barcelona and Real Madrid, he has game.
Again, I assessed his value. I don’t have to sell Shokry, so there’s no way I am going to go for his market value or a figure anywhere near there. Also, these clubs are loaded and can afford to splash the cash, so I might as well bleed them as dry as I can. I also have to take into consideration that I will face off against them in the Champions League and replacing Shokry would cost me a pretty penny, unless I relied on bleeding in a youth academy graduate. Barcelona’s initial offer of 17 million felt like an insult. They have a lot more to offer .
Using the same method as I mentioned earlier, I started negotiating. The outset was different though. For Mizunaga, I was happy with a value just over his market value. Mizunaga was a run-of-the-mill left-back, Shokry is, at this point in my save-game, one of the best players in his position.
Shokry, in my eyes, was worth nearly twice his actual market value. This took into consideration his relatively young age, low wages, sublime skill-set and the fact that a replacement of similar quality would cost me around 25 million or more. Barcelona, having more than enough money anyway, agreed to my terms quite quickly.
Fortunately for me, I did not have to invest in new players, since I always come prepared for deals like these. I invest in a shadow squad, which means I have young players sitting in the reserves, either waiting for a shot in first team or away on loan to a feeder club. In this case, one of my talents returned from a loan-spell and looked about ready for first team action.
In the end, I gained 35 million for a player who could easily be replaced by a youngster already at the club. When dealing with bigger clubs, don’t be afraid to ask for prices you initially thought would be insane. The big sides will pay crazy money when you ask them to.