Sign-To-Sell Revisited; The Way Forward For Smaller Clubs

Modern football is changing. With money becoming more and more important, the club landscape has changed. That applies to FM just as well as real life by the way. There is now a top tier of untouchable clubs who, like big businesses, get constantly richer and keep football alive with a trickle down of capital (Man City, PSG, Chelsea, Bayern) and then there is a secondary tier of clubs who provide a safe shop window for investors.

It seems rather unlikely we will ever see another ‘Ajax ’95’, a team which (arguably pre-Bosman ruling) bypassed economic restrains to achieve romantic glory. However, the most organised and forward thinking boards can overachieve and rise up the tiers. Take real-life examples such as FC Basel, Ajax, Porto and Sevilla. They understand that, in capitalist football, all staff are up for sale and will only remain at the club until they have reached their peak. The best businessmen know who to sign cheap and even more importantly; when to cash in before hitting a glass ceiling.

In this blogpost, I want to focus on the business side of things. If you’re a smaller club trying to break the strangle-hold of the traditional top clubs, be it nationally or internationally, how could you sign the right players for the right price? Which strategies can you employ to scout and sign players, how can you get the most value for players you intend to sell, basically, how can you be a smart wheeler-dealer?

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A Money-Making Pre-Season Scheme

Pre-season is good for a great many things. It can help you raise tactical familiarity, you get the chance to assess your squad and new signings, raise the overall fitness level of your players, boost morale in time for the new league campaign and there’s the opportunity to make some serious cash during pre-season.

Whilst I find all of these aspects to be equally important, I do find that I often overlook the financial aspect of the pre-season. However, the commercial and financial impact of the right pre-season friendlies can be immense. I wrote about this for FM14 and I’ve decided to re-vamp this approach after reading about it again on AlexOnFM.

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