Pre-season is good for a great many things. It can help you raise tactical familiarity, you get the chance to assess your squad and new signings, raise the overall fitness level of your players, boost morale in time for the new league campaign and there’s the opportunity to make some serious cash during pre-season.
Whilst I find all of these aspects to be equally important, I do find that I often overlook the financial aspect of the pre-season. However, the commercial and financial impact of the right pre-season friendlies can be immense. I wrote about this for FM14 and I’ve decided to re-vamp this approach after reading about it again on AlexOnFM.