The club I support in real life, also the club that I always start my first save within a new iteration of FM, is Roda JC Kerkrade. Hardly known outside of the Netherlands, but I have been following them since I was 6.
The club currently is not in a good spot. The battle against relegation from the Eredivisie (Dutch highest tier) has been fought every year since the 2012-2013 season. With the notable exception of 2013-2014, that year they ended 18th. That place meant direct relegation. With no little amount of luck, they managed to promote in the subsequent season via play-offs.
Since 2012-2013 the club went through an average of one manager per year, saw a shady investor pop up who is now in jail, brought in shitloads of unknown players from everywhere, hardly any adding to the squad and seems to find no way out of money trouble. In short, the club lacks vision.
A bit long for an introduction, so to the point. Today I want to talk about vision. About creating a vision for the clubs you manage. For me, that is one of the most important things to submerge myself into the wondrous world of Football Manager really.